Disciple of INDYCAR Weblog

June 28, 2013

One Of The Greatest Sponsors Over Time In IndyCar

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 12:38 pm

Target has been the most consistent long term sponsor in IndyCar for decades. Ganassi and crew have enjoyed one of the most creatively choreographed packages in the history of the sport. That part is great. Personally, however, I am having a huge problem with some obvious hypocrisy unfolding from within its corporate walls.

HypocritesTarget jumped wholeheartedly into a mob mentality fray that is currently in the process of purging anything Paula Deen into fortune-draining obscurity by refusing to carry anything even remotely connected to her brand. All this because she admitted to uttering the dreaded ‘n’ word once decades ago after she says one of the aggrieved and obviously misunderstood youths of that race placed a loaded gun to her head during a robbery. Her case was not helped recently when she went for a ‘plantation’ theme for a wedding.

Oh, the horror.

Not OKPaula Deen obviously fits the stereotype that burdens many otherwise great people from the old South, and may even be worthy of some angst by holier-than-thous who stupidly believe they are entitled to judge others. Fine.

Why, then, does Target still stock and sell ‘music’ by people such as Lil Wayne? Those outraged over what Ms. Deen may have said decades ago should give a listen to the ‘musical’ collection of that youth.  Try ‘tha Carter II’ on for size. There are more ‘n’ and ‘mf’ words than you can shake a torch at as well as lots of other themes Target evidently finds palatable to casual American tastes. You know, gang and regular murder and other gunplay, rape, use of intoxicating substances, armed robbery, misogyny, graphic descriptions of lewd sexual activity and ejaculatory functions, and on and on and on.

OKAt best Target not selling Paula Deen-branded items but selling items like the one described above is, at best, hypocritical. At worst it enhances a double standard that obviously exists but is evidently off limits to discuss. Screw that. Target or any other corporate entity ready to selectively crucify others over what is largely circumstantial speculation and conclusion jumping should also be prepared to examine 100% of the issue and not just the one meddlers make important.

I will still enjoy the red IndyCars and special Dario decal jobs, but will hold my nose as they whiz by at the track and hope the corporate shirts at the top of that organization will learn how to purge hypocrisy from their organization as rapidly as they jettisoned Paula Deen.

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12 Comments »

  1. Fella, you are making things up. Lil Wayne didn’t say one N word or any MF’s in Carter II. Despite your obvious prejudice I do agree that the hypocrisy under which they are hunting Paula Dean is BS. I believe that is what your diatribe is about. Good, Target your fired.
    Editor’s Note: I realize you have a difficult time reading, but you might want to query the lyrics. Perhaps if the ‘n’ word ends with an a after the two g’s instead of ‘er’ it’s OK? What about the references to killing, gang violence, gun play, rape, unusual sexual acts, etc.? Maybe Paula Dean ought to make a rap record. Not saying Target should be fired from Ganassi sponsorship. They definitely should take a look at the hypocrisy of their bendover, however.

    Comment by Goron Liddy — June 28, 2013 @ 5:05 pm | Reply

  2. We live in an age of irrationality. This is just another example.

    Comment by Bob F. — June 28, 2013 @ 5:14 pm | Reply

  3. Goron fella, research this link and get back to us. How stupid can a person be? http://www.sing365.com/music/lyric.nsf/Lil%27-Wayne-Tha-Carter-Vol-2-Album/4044B7D1485373FF482570DA001244E4

    Comment by jack — June 28, 2013 @ 8:31 pm | Reply

    • Hey Jack, there is no n***** or n***a or MF references in Carter II lyrics. Keep looking for them, they are not there. It may be hardcore ghetto rap but that wasnt in question, was it, fella? Get a clue.
      Editor’s Note: From ‘Tha Mobb’ – 9 instances/variations of ‘nxxxa.’
      From ‘Fly In’ – 5 instances/variations of ‘nxxxa.’
      From ‘Money on my Mind’ – 2 instances/variations of ‘nxxxa.’
      From ‘Best Rapper Alive’ -1 instance/variations of ‘nxxxa.’
      From ‘Lock and Load’ – 4 instances/variations of ‘nxxxa.’
      From ‘Oh No’ – 2 instances/variations of ‘nxxxa.’
      From ‘Grown Man’ – 4 instances/variations of ‘nxxxa.’
      From ‘Hit Em Up’ – 11 instances/variations of ‘nxxxa.’
      From ‘Hustler Musik’ – 1 instances/variations of ‘nxxxa.’
      From ‘Receipt’ – 2 instances/variations of ‘nxxxa.’
      From ‘Weezy Baby’ – 2 instances/variations of ‘nxxxa.’
      From ‘I’m a DBoy’ – 7 instances/variations of ‘nxxxa.’
      From ‘Feel Me’ – 6 instances/variations of ‘nxxxa.’
      From Get Over’ – 2 instances/variations of ‘nxxxa.’
      From Fly Out’ – 11 instances/variations of ‘nxxxa.’

      Should I count the mxxxxxfxxxers next? How about the rapes? Or shootings? Or drug use?

      You appear to be either deaf or willfully stupid.

      Comment by Goron Liddy — June 28, 2013 @ 11:50 pm | Reply

  4. Target’s decision isn’t about the “n-word” per se, it’s about public relations. Due to the size of the uproar regarding Paula Deen, Target felt compelled to disassociate itself from her in order to maintain a positive public image. Lil Wayne’s hardly a model citizen, and his art is certainly worthy of criticism, but he’s never found himself in the middle of a PR nightmare similar to what Deen is going through. Yes, you can argue that that Lil Wayne’s transgressions are far worse, but none of them have produced such a backlash among the general public that it’s compelled Target to take action. There’s no double standard here — Target is merely responding to the behavior of its consumers.
    Editor’s Note: Target bent over for a witch hunt over a word uttered thirty years ago. Simultaneously they are selling product that is not only filled with the offending word, but other themes of violence, rape, gunplay, etc. The public can’t have it both ways. If it’s offensive when Paula Deen says it once thirty years ago then it’s offensive now when rappers screech it repeatedly. The selective outrage is the height of hypocrisy.

    Comment by Gregory Hunt — June 28, 2013 @ 10:54 pm | Reply

  5. Your specific example listed was Carter II. No N words in there. No MFs. Lil Wayne’s body of work may be artistic garbage, but no N or MF words in Carter II. Painting his work with such a broad brush and covering your racist mistakes by offering other examples is in excusable.
    Editor’s Note: Are you completely ignorant or just engaged in another deranged, borderline illiterate attempt at obfuscation? The actual point sailed over your head a long time ago.

    Comment by Goron Liddy — June 29, 2013 @ 2:10 pm | Reply

  6. When does the “N” word get removed permanently from society? Ok for the African Americans to use it in their music, but not ok for a 60 year old white women? Double standard that need to go. Either forbid the use of the word or get used to hearing more from others. Society can’t have it both ways and if we really are a diverse and equal society, then the punishment Paula Deen has received should apply to rap artists as well.

    Comment by oldwrench — June 29, 2013 @ 4:35 pm | Reply

  7. (Completely off topic slamming by one of the crappers that has literally nothing to do with the blog topic)

    Comment by DirtDevil1 — June 29, 2013 @ 7:54 pm | Reply

    • Try reading the entire conversation zippy. All the comments relate directly to the subject matter. Your not too bright are you? Any double standard effects how something is perceived. And in the case of Indy car…..insulting your customers is another way of losing them. Target just did exactly that and that is exactly what is being discussed. Your can’t sell music in the store and then stop selling a persons products that is utilizing the same word. They call it a “double standard. Think before speaking, you will sound more intellegent.
      Editor’s Note: Whoa….slow down there slick. You may be getting confused. You made a great post earlier today and I promptly put it in the pile. Shortly after your thoughtful post, however, some crap-happy child going by the name of ‘DirtDevil1′ posted something so incoherently off topic, stupid and pointless that all I did was reference the kindergarten-like orientation of the kid that followed you. In other words, the ‘DirtDevil1′ was not aimed at you. I actually agree with your sentiment.

      Comment by oldwrench — June 30, 2013 @ 12:34 am | Reply

      • Comment was not pointed a you “D”. Comment was point at Dirtdevil 1. You and I may have differences of opinion. A good thing. Keeps everyone thinking and hopefully moving forward. Dirtbag needs to learn that in order to have customers…you need to keep them and Target doing what it did isn’t going to help matters. Again, your article was on point. Now the kids need to learn that all the great ideas they speak of need to get placed in front of a crowd. Now…how do we get the crowds back before 2019? Walker may have a plan, but time has a way of making people forget.And this one Target just hatched just layed a BIG egg for Indy car.

        Comment by oldwrench — June 30, 2013 @ 4:51 am

  8. (Yet another completely off topic diversion attempt slamming IndyCar from one of the quaint little children of the cart.)

    Comment by LongShanx — June 30, 2013 @ 6:26 am | Reply

  9. I have boycotted Target since the Indy area stores chose to boycott the Indy 500 in 1996 and not carry Indy 500 shirts. Plus, they were all over the car of the guy who won the US 500 and bad mouthed the milk.
    Editor’s Note. Not me. It did not take them long to grow a brain and force Mr. Ganassi into the more viable IRL from the dead end that was cart then champcar after it failed. Jimmy thought that milk tasted pretty good this year.

    Comment by Billy Bootlicker — June 30, 2013 @ 2:00 pm | Reply


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