Disciple of INDYCAR Weblog

September 12, 2008

Television Transition

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 1:03 pm

The motorcycles invade the Indianapolis Motor Speedway! That is something worth seeing. History. Motorcycles go back nearly 100 years at the place. I HAVE to go…although I did not attend the first 500 I was there for the first Brickyard 400 and the first USGP. Perhaps 150,000 others feel the same way.

 

 

After the motorcycles depart, one item should remain the primary focus for the off season:  The new television deal with Versus. Following initial skepticism, there are fewer more optimistic about what are essentially limitless possibilities than I. For the immediate future, Indy Racing will be a showcase brand on the network. Qualification shows, features, replays and other special programming is just the start.

 

Blithering idiots who judge success or failure on 12+ overnights will probably continue their ignorant cackling, but in terms of laser focus on specific target demographics the Indy Car Series should be razor sharp. It is imperative they hit the ground running right now. The transition phase now underway should become the most important business process of the year.

 

Much of the future of the sport hinges partially on the decisions that will be made over the next few months. The Indy Racing brand in all its iterations since 1911 has abundant recorded history from which to draw. IMS owns much of it, and as part of the ‘Centennial Era’ we hope we can see things never available before. This is an opportunity to end the outright neglect by ESPN of the brand once and for all. The Versus ‘big fish in a small pond’ approach is the way to go, particularly since the pond is growing rapidly.

 

Partnerships with DirecTV and XM Radio should also not be dismissed. An effective partnership to expose and grow the brand must have several components. Indy Racing is headed in the right direction.

 

Advertisements

3 Comments »

  1. You are such a joke. It surprises me none that your bootlicking ass is going to the motorcycle race. You probably know nothing about motorcycle racing but are going because it is at Indy. I’ll bet you will be decked out in your IRL gear with your personalized hat.

    Editors note: This is one of the subjects of my writing a few days ago. I’m not sure those of his ilk will ever gather the maturity required to actually be considered a racing fan. Such a shame.

    Comment by TroyM — September 12, 2008 @ 9:10 pm | Reply

  2. Considered a racing fan by whom? You???? As if you are the ultimate authority on who is a real racing fan. You are the same person who makes light of Alex Zanardi losing his legs.

    Editors note: By anyone with even minimal ability to grasp the obvious, read and/or comprehend the words of others. TroyM obviously is unable to do any of that, and remains awfully far away from comprehension, sportsmanship, class and maturity. The only reason I allow his meanering to appear is because he actually made an effort to make a point unlike many of his youthful bretheren who use tactics far more vulgar. Those get flagged as spam here and never see the light of day. My advice for Troy: Grow up.

    Comment by TroyM — September 14, 2008 @ 4:26 pm | Reply

  3. So Troy M, did you go to the motorcycle race?

    Comment by Cybermonkey — September 15, 2008 @ 2:07 pm | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: