Disciple of INDYCAR Weblog

November 20, 2008

Look, it’s Just Marketing.

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 1:00 pm

Earlier this week Zak Brown of Just Marketing, the company hired by Indy Racing to secure a series title sponsor, announced it was turning its attention to 2010. Just weeks ago they said a signing for next season was imminent.

 

Given the state of the economy, it is no surprise there is no title sponsor. Que sera sera.

 

As usual, the same small cast of imbeciles who use any morsel of news perceived as bad as the next predictor of doom for Tony George and the Indy Car Series have trumpeted this as a colossal failure. That is quite predictable, just as it is safe to predict Indy Racing will be here long after all of us are not.

 

Here are the questions the imbeciles avoid answering:

 

How many years has the Indy Car Series gone without a title sponsor?

Has it had much of a negative impact?

Does this ‘development’ surprise anyone given the state of the economy?

 

It is a shame Indy Car can’t find a title sponsor; it is the best sponsorship value in motorsports. It is not catastrophic if they cannot.

 

The entire series is run in a fairly lean way, and that will ensure its survival in the hard times to come.

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3 Comments »

  1. Oh, my gosh. If I were marketing director of Subway, Domino’s, Pepsi, Coca-Cola, Dr Pepper/Snapple Group, Valvoline, Castrol, Shell, Chevron/Texaco,Exxon/Mobil, Hewlett Packard, Canon, Nikon, CDW, Intel, Sony, UPS, FedEx…

    Title-sponsorship right is likely a really good deal (“bang for the buck”) after unification, and it includes visiblity in the Indy 500. certainly I would spend double or triple the series name rights fee to promote ‘my’ series and its drivers!

    Comment by Brian — November 20, 2008 @ 1:58 pm | Reply

  2. Whats tff is that gay little fellow from Flordia named Kal has been predicting doom “just around the corner” every year since the late 1990’s. He continues to use phrases like “I guarantee it,” “mark my words,” “my sources tell me,” “I know people,” etc. There’s your imbecile, or one of them.

    Comment by K. Huber — November 20, 2008 @ 11:39 pm | Reply

  3. Plus, let’s be realistic. Do you really think TG would let the series go under? How much do you think he has spent over the years to help keep the series alive? Regardless of how bad the times get, TG still has 3 huge events at IMS to help fund the IRL, so we will make it through regardless of what happens with the economy. The whole disaster with the big 3 U.S. auto manufacturers is actually good news for the IRL. That means NAPCAR has to scale back, and they are definately going to be affected by that. Meanwhile, the IRL is partnered with Honda, who is cruising right along (opening a new factory here in Indiana) and is successful internationally. Plus, Porsche, Audi, and Alfa Romeo are not affected by this either, so I see no reason why they won’t be on board for 2011. The worst thing that could happen is we’ll see dwindling car counts, but that’s nothing we haven’t been going through already up until 2008.

    Comment by John in Speedway — November 21, 2008 @ 12:34 am | Reply


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