Disciple of INDYCAR Weblog

February 3, 2009

Hats In Hands

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 12:59 pm

What is the problem with the former cart/champcar teams who were recently rescued by and absorbed into the Indy Car Series? The Kalkhoven/Vasser team laid off a bunch of people and will probably only run one car financed mostly by a ride buyer. Conquest may or may not stick.

 

What is it with those folks?  Do they simply have a pathological need for welfare? I just do not get it. Kalkhoven is supposedly a billionaire. I am not saying he should use his own money, but would you not think he could leverage business contacts he has no doubt cultivated along the way to his billion?

 

I know sponsorship in this economy is a challenge, but smart marketers are realizing the bang for the buck in Indy Racing is second to none. An investment that would buy :30 in the Super Bowl could provide great sponsorship for a full season of Indy Car. Why are these otherwise bright business people not figuring this out?  

 

Tony George is damned if he does and damned if he doesn’t. It has always been that way with his out-of-touch-with-reality critics. Tony Bucks or no Tony Bucks, here is a bold prediction: Wait until you get a load of the ride buying activity just ahead.

 

I am going to devote an entire page to ride buying at some point. I know it is a necessary evil, but I have a hard time remembering a time when there were more qualified drivers with little money but significant talent walking around with just a helmet watching more than a few talent deprived wannabes with funding.

 

When will Indy Racing re-evolve into something affordable with no welfare; a series with owners that hire drivers based solely on talent, preferably someone people can relate to? 

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6 Comments »

  1. Defender,

    One would think Kalkhoven could afford to fund a car considering he used to help fund a series. Same goes for Letterman and his deep pockets. But, I guess they didn’t get rich by giving away money.

    As for the interesting comment regarding a 30 second Super Bowl ad being comparable in price to a fully funded IndyCar season….you’re right. The problem however is that sponsors know the world is watching for those 30 seconds. What I fear is that sponsors think that’s 30 seconds more than people will watch the IndyCar Series. (Not counting the 500 of course, but then, think how many cars don’t get camera time during the race too).

    Comment by Vic Lovisa — February 3, 2009 @ 1:42 pm | Reply

  2. Good question.
    And I agree that the “bang for the buck in Indy Racing” is quite agreeable! If I were the marketing chief of Coca-Cola, Pepsi, Red Bull, Monster, Yum Foods, Exxon/Mobil, Chevron/Texaco, Shell Oil, Ace Hardware, Domino’s Pizza, Papa John’s pizza, Delta Airlines or American Airlines, I’d title-sponsor the league. Sponsoring a car at AGR, RLR and KVRT has gotta be so affordable. We ought to have a PowerAde car, a Red Bull car, a Mountain Dew car, a Coors Silver Bullet, a Monster car, a Sobe car, a Snapple car, a Texaco car, a Pizza Hut car, a Domino’s car, a Subway car,… I hope that Paul Tracy gets funded for the Indy 500 and Canadian races.

    Comment by Brian — February 3, 2009 @ 2:50 pm | Reply

  3. On a positive note, Robert Doornbos is signed with NHL, and I would absolutely not classify him as a ridebuyer. He was successful in Champ Car and gave Bourdais a run for his money. He’s not looking bad in A1GP either. I predict 1 or 2 victories from Doornbos on road/street courses. Secondly, I also enjoyed hearing the news that Davey Hamilton has hired a USAC driver from Carolina for his Indy Lights ride. That’s definately the direction all of us are always asking for, and Davey came through for us. Let’s hope this Brendan Wagner kid from the South is successful in FIL, and maybe we’ll see him in the ICS and/or the 500 soon.

    Comment by John in Speedway — February 3, 2009 @ 3:52 pm | Reply

  4. You may be pleased to know that your favorite haters’ website has a suspended account: champcarfanatics.com

    Who knows how long it will be suspended…let’s hope forever. Anyone who hates the Indy 500 should never be considered an open wheel racing fan, and that website has more Indy 500 haters than I have ever seen in my life.

    Comment by John in Speedway — February 3, 2009 @ 3:58 pm | Reply

  5. Vic Lovisa,

    We all know that just the front runners get 90% of the air time unless there is a crash, just think how many would see a teams transporter on the interstate while being driven to all the races, many of these that would see the transporters would have children inside their cars, I know what it means for a kid to see a race car being towed to a local race because I was that kid 62 years ago seeing a roadster being towed on the ground behind a 32 Ford sedan, the next week I witnessed a man stapling posters on telephone poles advertising the Roadster races at Carrell Speedway in Gardena Calif. I have been a devoted racing fan ever since then

    Comment by Rosco — February 3, 2009 @ 6:24 pm | Reply

  6. And now word filters out that Hugo Chavez has bought Milka a ride with NHL. I am speechless.

    Comment by Gurney Eagle — February 4, 2009 @ 1:45 pm | Reply


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