Disciple of INDYCAR Weblog

March 18, 2009

Raid Great Grandpa’s Closet For Period Clothing

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 11:36 am

There are two current items of note in the IMS ‘Centennial Era.’ One is a nomination for Professional Sports League of the Year in the second annual Sports Business Awards presented by SportsBusiness Journal and SportsBusiness Daily. This is impressive if only because of the other nominees, which include the NBA, NFL the NHL.



‘Unification’ of open wheel racing (I will always prefer to think of it as a ‘bailout’ of champcar) is touted as the primary reason, as well as the emergence of young stars in training such as Graham Rahal and the first win for Danica Patrick.


Winners are to be announced May 28 in New York and would make a fine conclusion to the always great month of May.


Friday marks the actual beginning of the second century of business of the  Indianapolis Motor Speedway; that is the 100th anniversary of the signing of the IMS’ articles of incorporation by its four founding fathers.


Now mind you this is no professional wrestling stunt with Ric Flair or anything, but in commemoration of this anniversary, the museum at IMS is extending hours and letting everyone in for free from 4:30 to 6:30 along with a unique photo opportunity.


Four actors dressed in period clothing will be portraying ‘Four Founders – Carl Fisher, James Allison, Arthur Newby and Frank Wheeler. You can have a 5” by 7” snapshot taken for $5 each in a Centennial Era-logo’d border.


The poses will be with the 1909 Buick Model 16B, said to have carried Louis Chevrolet to victory in a 10-mile dash on the first day of auto racing at IMS, Aug. 19, 1909.


Part of what makes IMS special is not only its history but the way it is both guarded and shared.



  1. The beneficiary of the Centennial Celebration could be NASCAR.

    I couldn’t agree enough that the way the IMS handles there business is with class and without exaggerated promotion. However, with this class comes a problem for the Indy 500 and Indy Racing getting any additional exposure or boost from the century mark.

    The IMS has been gracious in including NASCAR moments in this celebration. The problem that could possibly develop, much the same way as it did for the safer barrier, is the press (some of it NASCAR supported) creating the connection to NASCAR, the Brickyard and even Daytona as the focal point of these last 100 years: not the IMS and the Indy 500.

    I hope that the IMS and people in marketing realize the potential to bury the Indy brand even deeper by pushing this centennial promotion. I only ask that they work overtime to galvanize the connection to the Indy 500 and Indy Racing and realize the over inclusion of NASCAR could come back to bite you.

    Comment by Mike Miller — March 18, 2009 @ 1:45 pm | Reply

  2. If the “founding fathers” are the same fellows they had at the announcement of the centennial era last year at the Allison House, then it should be fun. All of the period impersonators at that event were really good and made it pretty enjoyable. Are they going to have the charters and land deeds on hand as well? They had the charter, the deed, and an order for 3.2 million culver bricks from late 1909. Good stuff.

    Comment by Kyle D — March 19, 2009 @ 12:35 am | Reply

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