Desperate idiots always take desperate measures. The Indy Car season began with a great crowd, lots of sunshine, a full field of stars and remarkable, professional coverage on television, radio and the Internet. A malaise in broadcast coverage that had been getting progressively worse while being mangled by ESPN was eliminated with an extraordinary effort by Versus.
Unfortunately, the usual cast of cart-centric/Indy Car obsessed idiots lodged in 1995, some with quaint little websites, apply inappropriate measurement criteria used years ago to proclaim the initial Versus race a failure. Oddly, no one connected with either Indy Car, Versus, partners, or anyone with even minimally firing synapses possess the same chicken little hysteria. The panic of imbeciles is simply not shared by those rooted in reality. In short, the people again portending doom for Indy Car racing are as crazy as megaphone wielding Georgetown Road preachers who impede my ingress to the 500 while shouting that the world is ending and I am going to hell.
I have a couple of suggestions for naysayers:
1. Grow up. It’s 2009 and Indy Racing has finally developed a comprehensive marketing plan that disseminates brand messaging intelligently across multiple platforms that is focused on building new fans.
2. If you are obsessed with measurement, compare apples to apples. Use measurement techniques relevant to 2009.
3. Be honest with yourselves. If you watch every millisecond of action, have Google alerts set to flash you whenever anything happens with Indy Car, and can’t stop discussing it, you are a fan. Admit it and enjoy it.
4. Stop being so vulgar. Most of your actions are a blight to the sport and few of you deserve the honor of being a fan.
Indy Car will not be going out of business. Fewer than 300,000 households on Versus is roughly what the NHL enjoys, and that league has enjoyed a lot of recent growth.