Disciple of INDYCAR Weblog

October 14, 2009

Indy Car’s Most Clueless ‘Fans’ Are Those Who Fancy Themselves TV Executives

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 12:21 am

Indy Car Critics Here II have said it before and I will say it again. The number of those who pontificate on the Internet about Indy Car television ratings generally come off as among the most stupid people on earth. Why? Their orientation is not 2009. Their frame of reference is usually about twenty years out of date, and that is where they have plopped themselves and their opinions.

Indy Car Critics Here IIThese shrieking television executive pretenders portend doom and gloom (what else is new) solely because Indy Car ratings stink in a traditional sense to high heaven. No one doubts the television ratings small badly; the point at which people actually in the business begin chuckling noticeably is when a 1989 framework is applied to a 2009 business case.  These folks are also good at trying to use different universes interchangeably to fit their attempts at a point.

Hysterical doomsayers also forget about a highly fractionalized universe, an explosion of technology, new and varied forms of content delivery, the widespread, inexpensive availability of wireless communication and the continuing growth of the Internet for everyday activity and commerce.

NASCAR is even jerking their own knees, figuring if they start their races at the same times every week the ratings will go up. They are in for an ongoing rude awakening.

Ratings TrendsThe Indy Car long term deal with Versus is actually a great thing, and will mean quality coverage for years.  You will also see future linkages that further expose the brand. My preference has always been with NBC Universal, and just such a linkage could actually come to fruition.

What can kill the Indy Car Series are not lousy ratings, at least on their own. Too much more is involved in the equation these days. What can kill it is lousy marketing, a tired product with few marquee names, and management out of touch with its audience. More road racing is definitely not the answer.

Bottom line: Those worried the Versus deal alone will kill Indy Car are woefully ignorant and out of touch, but entertaining.

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6 Comments »

  1. Spin however u like, but the numbers don’t lie.

    Comment by Matt — October 14, 2009 @ 3:41 am | Reply

  2. If by chance the IRL does die or cease to exist sometime in the next few years I will be very curious as to what you have to say. I’m guessing it will mainly be a bunch of excuses and blaming it on CART/Champ Car but who knows if that day will ever come. Hopefully it won’t but the IRL isn’t nearly as healthy as you think they are.

    The VERSUS deal will only be good when they get the channel in more homes and people actually start watching. Before they can even get the channel in new homes they gotta start by getting back all the homes they just lost. I’m literally one of the few fans that American open wheel racing has left and I could not even watch the races because I have DirecTV.

    Like many fans who think logically, I’m not going to cancel my DirecTV service because of Versus and the IRL. DirecTV has been a great provider to me over the years and we have never had a problem with them, based on that personal account alone, I have to think at least 51% of the blame falls on Versus/Comcast.

    The other option of watching the races online is also not a viable alternative for me. Because of where I live in the foothills, we can only get Satellite Internet (Hughesnet). That means I can’t watch the races online.

    So for somebody like me, Versus (and the retards that run the IRL) are not even giving me a realistic chance to watch and/or continue to be a fan of their product. If they don’t get the product back on DirecTV……I DON’T WATCH. It’s as simple as that and I’m afraid for many fans the same is true.

    Comment by Serg — October 14, 2009 @ 5:57 am | Reply

    • I have to agree. The Versus coverage is great, but whats the point if the vast majority of the country cannot watch it. I’m another that lost the coverage because of Direct TV. I think thats a blunder, unless they can increase the races covered by ABC.

      But I also believe that the more road/street courses are added, the more damage that will be done to the IRL. True F1 fans are, shall we say, a bit uppity, and they will never support the IRL (just as they did not support Cart).

      Comment by Bob F. — October 14, 2009 @ 12:53 pm | Reply

  3. We’ve been hearing since 1996 the IRL was going to die. Even Racer Magazine had a headline on the cover of one of it’s issues for that year, “The IRL lives to see another day.”.

    The burden of proof is on those who make the death call. So, it will be worth wondering what they will say if the League does not die, which I think it won’t.

    Well, it will be the same thing we’ve heard for the last 14 years, non-stop, which is what we’re hearing today.

    The league should have been gone years ago based on those earlier calls of death, which means all of those spouts of doom have been proven wrong. I’ll put the ones from today in the same catigory.

    Comment by Mike Miller — October 14, 2009 @ 2:44 pm | Reply

  4. Are you bleeding heart Indiana, IRL, zealots unaware that the IRL has never turned a profit and has been propped up with cash since day 1?

    Comment by cart apologist — October 15, 2009 @ 11:22 pm | Reply

    • You rename the posts because you’re a homo!

      Editor’s Note: No, I rename the names because: A. The ones the 2 or 3 obsessed cart apologists choose are lame, and B. I believe in truth. You can either grow up and make meaningful contributions or find your future efforts relegated to the spam folder. Your choice. But thanks for at least trying to read.

      Comment by cart apologist — October 16, 2009 @ 1:14 am | Reply


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