Disciple of INDYCAR Weblog

December 1, 2009

IndyCar Reveals Another Full Sponsorship

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 1:09 am

Yesterday morning on national television from Times Square, Danica Patrick and Michael Andretti unveiled a three-year primary sponsorship deal with GoDaddy.com. The car is brightly colored and will not be easy to lose on the track. Did I mention the deal runs through 2012? Danica is now working on a spot that will air in the Super Bowl. The haters will obviously now have new material with which to foolishly portend doom and gloom for IndyCar.

There was also no mention of NASCAR except in the surprised reactions of pundits and bloggers. Has anyone else besides me noticed that sponsorship announcements for full time IndyCar efforts seem to be happening on a regular basis here in the off-season? That is very good news given the shaky economy.

Many like minded racing fans have often lamented the relative pointlessness and futility of street circuit ‘racing’ in Indy Car. In most cases such events are excuses for parties, scantily clad event attendees and fleecing of the taxpayers of local municipalities (nothing wrong with the first two items). It has been my long standing opinion that proper tracks should be built and raced on. That is what Rusty Wallace and his group did in Newton, Iowa. Ever since the Richmond bunch decided to throw a hissy fit and not schedule the IndyCar event in 2010 it is refreshing to note that the newer, racier Iowa track just renewed IndyCar.

Speaking of non-ISC owned tracks, one rumor being bantered about by some out here on the Internet is that Tony George is planning to buy the IndyCar Series from IMS, perhaps in partnership with Bruton Smith. The plan would be to run IndyCars on all SMI tracks and return the series to a more oval-focused brand. That would be great news. Can it be pulled off? It will be interesting to watch.

Sponsorship Update 12/03: From Andretti Autosport:  ‘Venom Energy drink announced today it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances. Venom Energy is an energy drink in the Dr Pepper Snapple Group portfolio and delivers hardcore energy in unique and delicious flavors not typically associated with energy drinks. Available in fruit punch, mango, regular and low calorie. For additional information, visit www.venomenergy.com.’

More GOOD news!

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6 Comments »

  1. ISC, owned by NASCAR, will never help Indycar. So, moving to SMI ovals makes sense. We’d add Loudon, Vegas, Atlanta, Charlotte, and lose Kansas and Chicagoland. But, I’ve not heard the rumor of Bruton helping buy Indycar or a more oval focused series.

    Comment by dylanpt24 — December 1, 2009 @ 3:07 am | Reply

  2. I can’t believe these people who won’t give up on “Danica to NASCAR”. We have something concrete in a full time three year deal with Andretti Autosport in IndyCar. That is a fact and now that all of the bloggers have been proven wrong when three months ago they were saying she was all but gone from IndyCar, they’re now trying to save face. They’re looking like fools now.

    It’s been said many times, and it was made famous by Rambo when he had the knife to the sherrif’s throat: “let it go”.

    Comment by Mike Miller — December 1, 2009 @ 5:31 pm | Reply

  3. Interesting that GoDaddy took over the driver’s suit and car. No mention of Motorola, Boost Mobile, or Peak.

    Apparently when you Peak, you still don’t win.

    Editor’s Note: Also no mention of K-Mart, Havoline, Texaco, Hanna Car Washes, etc. A quick look at the Andretti Autosport sponsor page, however, reveals a lot of blue chip support. What ‘point’ are you attempting? Andretti’s team is doomed? Whatever.

    Comment by Yeehah — December 1, 2009 @ 7:40 pm | Reply

    • Leave it to you to bring up more CART remnants. You, of all people, shouldn’t be living in the past.

      My point was simply that despite all of the fantastic news, sponsors are still disappearing. Why did Motorola and Peak go away so quietly? Did they pull out of motorsports altogether, or out of IRL sponsorship? IIRC, all of those sponsors you mentioned (save maybe hanna’s car wash) had press releases indicating they were ending sponsorship. Yet we accept the removal from Danica’s driver’s suit without wondering why?

      Editor’s note: Yes, we do. Sponsors come and sponsors go. It has been that way since the beginning of that type of marketing. Why try to read something into the disappearance of sponsorship that does not exist? Want to know what’s going on with Motorola? They are on the brink of non-existence. Spending money on racing sponsorships does not make shareholders happy. That’s why XM was not on her uniform last season. Who cares (other than those attempting to paint bleak pictures), especially when whatever leaves gets replaced?

      Comment by Yeehah — December 3, 2009 @ 6:16 pm | Reply

  4. Danica’s GoDaddy deal in IndyCar is an offshoot of her NASCAR deal with JR Motorsports. There was no mention of NASCAR at the IndyCar rollout because the ARCA/Nationwide deal hasn’t been formalized yet. Look for an announcement within a couple of weeks.

    And don’t be naive. She can buy her way out of her IndyCar contract at any time if she feels like her NASCAR career is taking off.

    My suggestion is to stop gloating about Danica, let her go play with the other overrated “star” racer in the tin tops, and SUPPORT SARAH FISHER RACING. That’s the only girl racer that’s GOOD for IndyCar right now.

    Comment by GoDaddy Guy — December 1, 2009 @ 10:13 pm | Reply

  5. The only gloating has been from the “Danica to NASCAR’ camp. Fact is, she has signed a three year deal with an IndyCar team, and they still won’t let it go. Yea, the JR deal was close to being done and it was announced on the eve of the IndyCar title Sponsorhip press conference. Coincidence? I say not.

    And as far as the contract details and her relationship with Andretti Autosport goes, I would bet you don’t know enough to say she would or could simply jump ship with a buyout.

    And about sarah fisher: what happened when she tried the ARCA thing? She vanished!!

    Comment by Mike Miller — December 2, 2009 @ 5:19 pm | Reply


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