Disciple of INDYCAR Weblog

January 18, 2010

IZOD Indy Car: Taking The Good With The Bad

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 11:11 am

Why would IZOD spend millions of dollars on sponsorship, brand activation and merchandising in the Indy Car Series only to run one themed spot that has become more annoying than fingernails on a chalkboard?

Message to IZOD: CHANGE THE COPY! I could tolerate ‘Everything’s going to be alright’ the first few thousand times, but enough is enough. The Indy Car portrayed has a butt ugly paint job, the actors are far too hip for the audience, and Indy Car racing is merely window dressing.

Don’t get me wrong…the fact that advertising is occurring across a wide swath of channels in a variety of programming is absolutely great. But CHANGE THE COPY! It is easier than ever for people to tune out commercials from a technical standpoint. Why not try to achieve something that grabs folks’ attention?

I really don’t think I can go through another entire season of one really annoying spot playing over and over and over and over again. How hard is it to grasp the concept of multiple pieces of continuity?

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3 Comments »

  1. Agreed, the effort by IZOD is a good thing. However, if the shots made with Wheldon, Moraes, Marco, RHR, Rahal and TK are in the can, use them.

    I don’t mind seeing the old add but please tell me that a new ones are on the way. Surely those sessions late last year produced something.

    Comment by Mike Miller — January 19, 2010 @ 1:18 pm | Reply

  2. why don’t you stop whining mr.defender, and try and use your efforts in a more positive manner to help move the league ahead in a positive way. thanks, and have nice day.

    Paul Ishmynob

    Editor’s Note: Why don’t you and your ilk grow up first?

    Comment by paul ishmynob — January 19, 2010 @ 10:31 pm | Reply

  3. Hey Defender, what is your take on your hero Tony George leaving thr IMS board? What spin will you try and put on it? Oh, and the rest of the nation thanks you and everyone else in Massachusetts for sending a Republican to the Senate.

    Editor’s Note: Wow…two off topic diversions in one typically useless comment. Anton commentary will appear in a future blog. As to the people of the commonwealth o’ Massachusetts, it’s that kind of politics that makes it worth paying attention to.

    Comment by TroyM — January 20, 2010 @ 11:01 am | Reply


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