Disciple of INDYCAR Weblog

March 30, 2010

Better Late Than Never for the IZOD Indy Cars

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 1:15 am

Even though St. Pete is another of those God forsaken temporary circuit abominations, the IZOD Indy Car drivers managed to put on a pretty fine show in front of a surprisingly good crowd on a Monday! There were several competitive passes for the lead and for position, and other than Milka on the pace lap not a lot of stupid mistakes were made. The Ganassi boys did not fare so well although Dario overcame a lot of adversity to take fifth. Penske, in particular Will Power, had them covered. Justin Wilson brought Dryer & Reinbold to the front with a solid 2nd, then Penske took the next two positions. Danica led her team again…Kanaan, Ryan and Marco seemed to start strong but faded. When in the hell does Tomas Scheckter get behind the wheel?

But enough about the racing. What is the deal with the big breasted gal wearing the IZOD uniform getting into the winner shot and on the front page of Indy Car’s web site? Can they figure out a better, less obtrusive way to get the logo out there? What happens if one of the gals wins? Do they have a guy walk out there with an IZOD shirt and a big bulge in his britches? I know they are going for younger demos, and younger demos like the teats and arse. Even at my advanced age I like them. But let’s figure out a way to be more graceful.

Also, thank God IZOD changed their copy away from the ‘everything’s gonna be alright’ spot. The new spots are OK, but Tony’s rotation is too high, and they need to mix in others beside Ryan. The commercial that needs a bullet through the head so far this year is the Apex Brasil spot. Enough. Change the damned copy.

IZOD AND Indy Car should probably also fact check. The word ‘Beta’ is right there on the upper left part of the web page. And IZOD put a shirt out there that spells Five Hundred with an extra ‘e.’ Further proof the education system in this country failed.

Twelve days to Barber, and that place should be great if the weather is nice. The museum alone is worth the price of admission, and it will be a fun weekend on a real race course. We will see you there!

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8 Comments »

  1. I believe that the Grandchildren run the media part of the IRL, would you expect any different from them, just try navigating the IRL web site.

    Comment by Rosco — March 30, 2010 @ 4:29 am | Reply

  2. I have no problem with the obtrusive method used to display the IZOD logo!

    Comment by Real Fan — March 30, 2010 @ 11:05 am | Reply

  3. Izod and the IRL. Looking for the next Linda Vaughn!

    Thirty two days until Kansas.

    Comment by Bob F. — March 30, 2010 @ 1:25 pm | Reply

    • There will never be another Linda Vaughn, I have never met anyone with name recall like she has, once she is introduced to you she will always remember you. trying to replace Linda Vaughn would be like trying to replace A J Foyt, it can’t be done, they broke the mold.

      Comment by Rosco — March 30, 2010 @ 6:37 pm | Reply

  4. Unfortunately, these are main stream marketing moves. Although they might be a little intense for us long-timers, for the masses it’s a great idea.

    As long as they don’t start throwing phantom yellows (like martinsville yesterday) and do a green-white-checkers over and over until they get a race result they like, I’ll put up with the publicity stunts for the short attention span masses. Just keep it off the track.

    Comment by Mike Miller — March 30, 2010 @ 2:15 pm | Reply

    • Although I agree that the GWC is not a good thing, I do have to call you on this one, because I do not remember any phantom yellows at Martinsville. I thought it was about as good as modern-day Cup racing can get, although it would have been better if they had run the advertised distance.

      Comment by Sean — March 31, 2010 @ 12:01 am | Reply

  5. Sex sells, and as Bob F. said, in essence, Linda Vaughn is living proof. She made a good living with her body for years around the racetracks. And it isn’t necessarily her driving ability that keeps Danica in the spotlight.

    Comment by DOUG ALBORN — March 30, 2010 @ 3:59 pm | Reply

  6. I didn’t have a problem with the IZOD gal, as others have commented she is certainly no worse ( or no better ) than Linda Vaughn. But it did make me remember that Calvin Klein part of IZOD and Calvin Klein is famous for their sleazy advertisements.
    And the APEX BRAZIL ad, I’m surprised that when they listed all of the Brazilian industries, they left off aerospace but included furniture.

    Comment by Chris Lukens — March 30, 2010 @ 6:33 pm | Reply


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