It is always fun to laugh at the more darkly obsessed Indy Car fan. You know the type. They wear out their fingers feverishly searching for any bit of bad news so that they can boisterously proclaim the end is near. On Tuesday mornings after races they all of a sudden become Nielsen experts and offer often cockamamie ratings analysis. They are the first to find pictures of grandstands that are not filled with fans.
- ‘It is never as good as it was before 1995’ or similar sentiments more crudely expressed.
- Indy Car is positioned as the only sporting or entertainment venue having ratings or attendance problems.
Given this economy, competition for the entertainment dollar is more intense than ever. There are many more entertainment options, more content delivery methods, more new technologies and intense price competitiveness.
The degree to which NASCAR’s attendance and television ratings are decreasing, for example, is startling and yet they are not burdened with obsessed, childish creeps focused on an evolutionary period that ended fifteen or more years ago.
The only reason this is important is because it affects the perception of potential new fans Indy Car is trying to cultivate. I took a bunch of old friends to a race recently, and many liked what they saw enough to look into going again and trying to follow the sport more closely. When they do, they usually get led down a road that leads to the idiot brigade. It is almost as commonplace as e-scamming or porn.
One such potential fan called me the other day to ask who these people are. I told him they are a handful of nobodies fighting a cause that ended conclusively, twice, many years ago. So how do we fix that little problem? Cultivate more actual fans. The IZOD Indy Car Series is taking several great steps in that direction these days.
The best approach is to ignore such folks, although sometimes I enjoy pointing out their diminished mental and emotional states. 😉