Disciple of INDYCAR Weblog

September 27, 2010

Randy Bernard’s List of IZOD Indy Car Series Remodeling Items:

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 5:23 pm

The one thing Randy Bernard has no shortage of is the list of items that should be ‘fixed’ in the Indy Car Series. Potentially the brightest spot of a year when either Penske or Ganassi won every race again is the effort of the underfunded, sweat equity group at HVM with Simona de Silvestro being a potential Danica-type star behind the wheel. She has even been recommended to Bernie Eccelstone as that series’ version of Danica. Therefore, it is a real bummer that the team landlord had to padlock the facilities the other day. Whether they make it to Miami remains to be seen.

There is an item theat needs to be fixed. Another is an increasing habit among racing teams to rent the seats out to high bidders. If things do not work out with IZOD, perhaps Hertz or Avis could be approached. Dryer & Reinbold have gotten into the habit, and Conquest has been in the habit for a long while. The necessity of going that route is easy to understand. It is difficult to justify current economics, particularly when exclusive manufacturer ‘partners’ jack everyone around so much with regard to prices.

The fan experience, however, is severely compromised when you need a scorecard for each seat that is different for every race.

The whole marketing thing still needs work, especially when IMS is involved. Take ‘Fan Appreciation Day’ for example. They picked a beautiful day to mark ‘selected’ merchandise down 75% and to meet drivers. Most of the marked down merchandise was not type of thing one would normally buy, and the items one might actually want; e.g., 100th anniversary ‘most important race in history’ stuff, was not marked down at all. That stuff is blatantly overpriced anyway. The drivers who were there were mostly long retired. Perhaps they could have marketed the historic aspect of the panel of drivers. What happened if you wanted a ride around the track that day? Too bad. The Richard Petty rent-a-stock car was using the track all day. There is still a lot of work to do in the common sense area over at 16th and G-town.

Unfortunately there is no shortage of items to fix. And now there is talk a hurricane may be threatening the season closer at Homestead.

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2 Comments »

  1. Dear Defender:

    Yes, you are correct…we are expecting torrential downpours and tropical storm conditions heading into the weekend…what in the world were the IRL officials thinking about when the series scheduled the season finale in the heart of hurricane season in South Florida…too bad you can’t run an oval in the rain…perhaps Ropin’ Randy will think on the fly and reset the race to the infield road course and we can have the championship decided on wet tires.

    Comment by Neil Rubin — September 27, 2010 @ 6:06 pm | Reply

  2. Thanks a lot, Tom Godby. I’m sure you couldn’t wait until after the final friggin’ race of the season before you bravely padlocked the building. I’m certain you stood to lose everything yourself, so by doing this you probably prevented personal financial ruin for yourself. Congratulations. Yeah I know it’s ‘business’ and with it sometimes there is no heart apparently.

    Comment by Bob Up — September 27, 2010 @ 8:22 pm | Reply


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