Concerned IZOD Indy Car fans like myself are concerned with replacement of 7-11 as the primary sponsor for one of Indy Car’s most popular drivers, Tony Kanaan. That company recently announced they were shifting primary sponsorship from Kanaan to associate levels for Danica Patrick in Indy Car and possibly Jeff Gordon’s 24 car in NASCAR.
If we look for replacement convenience stores, which ones would work? There are a few, and most any of them could leverage coop advertising dollars from manufacturers that supply their sellable products.
-Speedway seems like a natural. They are located all over the Midwest and have over 1,600 stores. That makes them top 5 in the U.S.A. Plus, can you imagine a race car with that logo? With Kanaan behind the wheel?
-Along those same lines is Race Trac with over 500 stores. Problem is they are mostly in old NASCAR country. But what another natural fit. Perhaps Indy Car ought to venture further into NASCAR country since their popularity is slipping.
-Pennsylvania-based Wawa has nearly 600 stores, but the fact that it’s called Wawa might be a better fit for either Danica Patrick or Marco Andretti. Particularly Andretti. It’s based in their home state, and just saying the name of that company screams Andretti.
-Considering Tony’s propensity to (allegedly) ‘Tiger’ any attractive female that walks by then do the ‘ol ‘pump and dump’ routine, perhaps the Midwestern-based Kum & Go chain would be right up his alley. It would be a nice tie-in to the little oval in Iowa, too.
In any event, this guy needs to be in the series, and hopefully Andretti Autosport works it out in the next few months.