Disciple of INDYCAR Weblog

November 12, 2010

IZOD Indy Car Series Makes It Official: Chevy is BACK.

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 4:05 pm

Welcome back, bowtie. GM/Chevy made it official at an IMS Museum presser this morning. They are coming back in 2012, AND they will also do an aero kit. It’s actually Ilmor, but from a marketing standpoint that will not really matter much.

Why are they returning? They gave a few reasons:

-The IZOD Indy Car Series offers a high ROI.

-Television ratings in the critical 18-34 demo are up 40%. This fact continually eludes idiots who breathlessly pontificate about 12+ summaries published in mainstream publications as if they are gospel.

-Sponsorship spend in Indy Car in 2009 was $34 million. In 2010 it more than doubled to $81 million.

Those whose brains function understand that now is the time to unlock Indy Car’s new potential. This announcement today is likely to have a domino effect as additional manufacturers join the party.

Several of the concerns of those who obsess are now resolved. Is it time to become fans yet?



  1. AWESOME news for Indycar fans. Not such a good day for those who insist that Indycar’s days are numbered. But let me try to briefly imagine their complaints so they don’t have to bother:

    GM…bankruptcy…tax dollars…Detroit…bailout…President Obama…Tony George…rodeo…stimulus…1980’s…fail.

    I imagine that’ll about cover it–so we can talk about aero kits, marketing, Chevy and what a good job Randy Bernard is doing.

    Comment by redd — November 12, 2010 @ 4:19 pm | Reply

  2. Looks like the light at the end of the tunnel isn’t a train.

    Where Chevy goes, Ford tends to follow….

    Comment by hates crappies hates gomers — November 12, 2010 @ 5:34 pm | Reply

  3. This is huge. GM and Honda for sure, and heavy rumors of Ferrari/Fiat, Lotus-Cosworth, and Ford.

    Comment by dylanpt24 — November 12, 2010 @ 11:20 pm | Reply

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