Disciple of INDYCAR Weblog

November 12, 2010

IZOD Indy Car Series Makes It Official: Chevy is BACK.

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 4:05 pm

Welcome back, bowtie. GM/Chevy made it official at an IMS Museum presser this morning. They are coming back in 2012, AND they will also do an aero kit. It’s actually Ilmor, but from a marketing standpoint that will not really matter much.

Why are they returning? They gave a few reasons:

-The IZOD Indy Car Series offers a high ROI.

-Television ratings in the critical 18-34 demo are up 40%. This fact continually eludes idiots who breathlessly pontificate about 12+ summaries published in mainstream publications as if they are gospel.

-Sponsorship spend in Indy Car in 2009 was $34 million. In 2010 it more than doubled to $81 million.

Those whose brains function understand that now is the time to unlock Indy Car’s new potential. This announcement today is likely to have a domino effect as additional manufacturers join the party.

Several of the concerns of those who obsess are now resolved. Is it time to become fans yet?

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3 Comments »

  1. AWESOME news for Indycar fans. Not such a good day for those who insist that Indycar’s days are numbered. But let me try to briefly imagine their complaints so they don’t have to bother:

    GM…bankruptcy…tax dollars…Detroit…bailout…President Obama…Tony George…rodeo…stimulus…1980’s…fail.

    I imagine that’ll about cover it–so we can talk about aero kits, marketing, Chevy and what a good job Randy Bernard is doing.

    Comment by redd — November 12, 2010 @ 4:19 pm | Reply

  2. Looks like the light at the end of the tunnel isn’t a train.

    Where Chevy goes, Ford tends to follow….

    Comment by hates crappies hates gomers — November 12, 2010 @ 5:34 pm | Reply

  3. This is huge. GM and Honda for sure, and heavy rumors of Ferrari/Fiat, Lotus-Cosworth, and Ford.

    Comment by dylanpt24 — November 12, 2010 @ 11:20 pm | Reply


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