Disciple of INDYCAR Weblog

November 18, 2010

Starting Early in the IZOD Indy Car Series Fan Development Area

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 3:07 pm

In order for the IZOD Indy Car Series to prosper over the long haul, brand new fans must be continually cultivated. That message has gotten lost over the past few years. Add to that the increased number of attention diverting choices (mostly technology related) and the job of replacing old curmudgeons with energetic youth becomes even more difficult.

This week saw two tangible actions that will directly contribute to the cultivation of new fans, and both actions are deserving of hearty applause.

First, Randy Bernard stated he is actively working on lowering the minimum age for admittance to the garage area to 9. In NASCAR it is 18. Getting 9 year olds into the garage area would inspire many to become fans or participants for life. This is a great common sense move.

Second, Andretti Autosport did a classroom show and tell like no other this week. They brought a Danica show car into a classroom, then an engineer explained the aerodynamics and performance characteristics of the car.

It is little things like that that cultivate fans, and it is gratifying to realize that everyone seems to be working from the same script for a change.

 

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5 Comments »

  1. 9 year olds in a hot pit….niiiiice. give ’em a freakin flag while you’ve got the izod daycare romper room open and let them wave the start finish too.

    what’s next….illegals get free refuge (admission), a carnita and a 13.5 oz. Jarritos Tamarindo at all races?

    and a danica hollowed out showcar to teach slopeheaded wannabe wrenches?????? um. okay.

    doods are probably signed up for that class acting out some basement dwelling fantasy about pornica showing up as a guest professor and instructing them on female to male f#*$%o…..instead of what they know

    Editor’s Note: Uh, a hot pit and a garage area are two different things. Nice racism, sexism and arrogance, too…by the way.

    Comment by Zeppo the Marketing Clown — November 18, 2010 @ 8:11 pm | Reply

  2. Hello boys and girls, this here is a sh!twagon. Let me fire it up and make your ears bleed as badly as your eyes.

    Editor’s Note: I am going to begin work on a thesis involving a mental condition I am going to call ‘cartourettes.’ Clinical indications someone is so afflicted is characterized by their repetitive juvenile outbursts of nonsense stupidity. The condition worsens when IndyCar announces good news.

    Comment by jb — November 18, 2010 @ 9:32 pm | Reply

    • Hello, Boys and Girls, this is a member of some obscure Indy Car hate site. When he’s not posting on Indiana Business Journal he spends his time masturbating in front of his computer, while looking at pictures of Bernie Ecclestone.

      Comment by Boo Boo — November 19, 2010 @ 5:27 am | Reply

  3. Very very good points. One of the things I would love to see IndyCar adopt is to have a driver/team bring a show car to a school in the area where every race is being held and do a presentation like Andretti Autosport did. By doing so, they can hopefully spark the kind of attention you mentioned.

    Comment by Edward — November 19, 2010 @ 2:04 am | Reply

  4. Just think of the exchange:Kid #1- is that a snow plow on the front of that thing?Presenter- no, but it would work in a pinch. Kid # 2- I hear those things fly.Presenter- yes they do,but think of the benefits. If you go to one of our races, you stand a good chance of having some souvenir schrapnel land in your lap. How cool is that? kid #3- how come nobody shows up to the races you guys have?Presenter- fear of schrapnel I assume.Kid #4- could I drive one of these things when I grow up? Presenter- sure,even your granny can drive one of these beasts. You can start practicing to be an earler today! Just go home and sit on your toilet for 4 hours at a time,this will condition you to be a foot to the floor racer!

    Editor’s Note: I am gathering a lot of usable material for my scientific study of cartourettes.

    Comment by jb — November 19, 2010 @ 2:35 pm | Reply


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