Disciple of INDYCAR Weblog

December 28, 2010

Happy New Year (I Hope) For The IZOD IndyCar Series and the 100th Anniversary of the 500!

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 2:28 am

2010 has been a fabulous year for the IZOD IndyCar Series. The hire of Randy Bernard to lead the series was brilliant. He has been kicking tail and taking names since day 1. Now IndyCar has new venues, new cars and new forward looking approaches.

Despite the rosy outlook we are still in the throes of winter, and there are subtle things about which to worry. Why is it, for example, the only place I have ever seen the 100th anniversary of the Indianapolis 500 publicized regularly are billboards in Speedway, Indiana? Do we not want the rest of the world to celebrate with us? I am admittedly jaded. One snowy night last week we drove by the Speedway at around 7 at night. As we passed what is now called the Brickyard Crossing, the building was as pitch black as the night.

What specific plans do the broadcast partners have in store? How will ESPN treat the most significant event thus far in the entire history of motor sports? What does Versus have in store? Will the Comcast acquisition of NBC bear any fruit before May? What specific steps are being taken to ensure the coverage this event deserves?

What about networks and other distribution channels that are not officially aligned with IMS? Is the historical significance of the upcoming May event being disseminated properly across all available/possible channels?

I remain optimistic that January 1st will bring with it a variety of surprises on a frequent basis. If forced to rely on the ability of IMS alone, however, my optimism would be tempered. For one thing it appears the current management, sans Anton, is milking the facility dry and bypassing important improvement. The next generation scares many people almost as much as ‘the sisters’ do today. I do not know what the word ‘Krisiloff’ means interpreted, but I suspect it may have something to do with boogers being extracted from one’s nose, and then consumed. The last time I was in the Flag Room, the limited selection of outsourced swill being offered was insulting. The same folks began catering breakfast the morning before the 500, and even A.J. Foyt himself swore it off after decades of consuming real food.

The sports year 2011 must center on the Indianapolis 500. I do not really care how many people stupidly believe it has lost relevance. What everyone should care about is the way the event is marketed, and it is time to get on the stick.

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3 Comments »

  1. The owners that hold the power today are the same ones who wanted to de-emphasize the 500 back in the 1990’s. So we should not be surprised that these leopards cannot change their spots.

    However, I am more and more impressed with Randy Bernard as time passes. He gets it. I am already very positive with what is going on at Indy because the most important thing has already been announced. The opportunity for “a new track record”. Not sure how they are going to do this, but combine that with “100 years” and we may be approaching one heck of a Month of May.

    I think the family has enough sense not to let their investment decay. Hopefully this is a short term thing as they get their financial house back in order.

    Comment by Bob F. — December 28, 2010 @ 3:47 pm | Reply

  2. I agree with you, Bob. They would be stupid to kill the goose that laid the golden egg. I think another reason there hasn’t been much publicity yet about the Centennial is the season. It’s just hard to get worked up about auto racing of ANY kind in the dead of winter. I think once it starts to warm up the commemorations will begin, even if it does seem a bit late.

    Comment by DOUG — December 28, 2010 @ 4:17 pm | Reply

  3. I just don’t see how the new chassis can be completed in time for the 2012 season, the current chassis will probably see another season of after 2011, have not been informed of any of body development pieces for the 2012 chassis, seems that some are dragging their feet. They will need over 35new chassis by March 1st, and over 50 before May 1st 2012. We do not need another DP01 that is rushed to completion before it’s really a finished product.Sure hope that the new rules don’t follow the DP01 where teams must use standard shocks, all suspension pieces etc. Remember Cotman is the rule writer now same as CCWS.The fans want open competition not more spec race cars.

    Comment by rosco — December 28, 2010 @ 8:07 pm | Reply


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