Disciple of INDYCAR Weblog

January 7, 2011

Spreading the IZOD IndyCar Message on a Worldwide Stage

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 12:01 am

The IZOD IndyCar Series is doing something great! They are launching a goodwill tour of US military bases in Europe and the Middle East. It’s called the ‘Centennial Tour’ and they will expose the brand to over 10,000 troops. Heavy hitters are on the tour, including Mario, JR and Al, Jr.

That type of outreach is heartwarming.

Meanwhile, here comes a practical question from someone in the United States. When will promotion of the ‘Most Important Race In History’ kick in stateside? Don’t get me wrong. It is absolutely great to reach out to the military outside the borders, but how many of those 10,000 will be able to attend in May? Hopefully a lot, but shouldn’t the message be disseminated among hundreds of millions of potential attendees in North America? When will the broadcast partners start running 100th Anniversary programming? When will widely circulated publications get the message?

These are things that must happen now.

 

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2 Comments »

  1. I’m really glad they’re doing this tour. As a vet, it does my heart glad to see that support.

    Comment by Zachary — January 7, 2011 @ 2:46 am | Reply

  2. I agree with Zach. I’m a vet too (Vietnam), and I think it’s great what IndyCar is doing. Granted, most of these service folks won’t be able to attend the 2011 ‘500, but maybe by word of mouth the message will get through. You’d be surprised what a military grapevine can do!

    Comment by DOUG — January 7, 2011 @ 6:59 pm | Reply


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