The 100th anniversary of the first Indianapolis 500 is this May, and frankly no one is doing enough to promote this momentous occasion. This needs to be one of the top sports and lifestyle stories of the year, and recognition of it should have begun months ago.
It is about a month before the Daytona 500, and INDYCAR ‘partner’ ESPN is all over it. FOUR stories about NASCAR on Sports Center today. They even called it the ‘most prestigious race.’ Hang on a second. The Daytona 500 is a race with half the history of the Indianapolis 500, less than half the attendance, and television ratings not appreciably better.
Now is the year when narrow minds making essentially lazy editorial decisions need to focus on the one event that made the entire sport possible for everyone else in this country. If editorial content deciders are unable to figure it out on their own, they need to have someone (nudge, nudge Randy Bernard) do it for them.
I am very happy the union of Comcast and NBC-Universal may begin to crack ESPN’s stranglehold on sports, particularly where INDYCAR is concerned. When that deal closes at the end of this month it will be potentially great, but realistically not in enough time to really make a difference for May. The takeover of NBC by Comcast will be traumatic for months as people lose their jobs and as new people get put into place.
It is imperative to get ESPN up to speed on the playbook because clearly they have no clue now. I strongly urge INDYCAR to take the lead and will support that effort.