Disciple of INDYCAR Weblog

February 8, 2011

Here’s Hoping Randy Bernard Likes His Job at INDYCAR and Stays A While

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 3:31 pm

INDYCAR is in a perfect position to increase its market share and eliminate the negative stereotyping inflicted upon it during cart’s extended scorched earth campaign that followed their boycott of Indy. NASCAR’s biggest race of the year is right around the corner, and they are worried about their own shrinking popularity.

They did not sell out any races and at some entire grandstands went empty. Ratings went down; 10% in the regular season and 20% in the ‘Chase.’  Major sponsors; e.g., Texaco, Old Spice, DuPont, and Wrigley, etc., are either on the way out or have slashed their budgets.

That puts the recent successes of INDYCAR into perspective. Fourteen major new sponsors in twelve months, and they doubled the sponsor spend to more than $80 million in 2010. Demographic-specific ratings in which NASCAR is having problems rose 40% for INDYCAR.

As a fan, I am gratified INDYCAR has quality leadership in Randy Bernard. I am just hoping he does not eventually get fed up with the whims and quirks of Hulman descendents and high tails it south to try the whims and quirks of France descendents only for a lot more money.

 

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5 Comments »

  1. What’s his contract say? I guess it would be predicatable to think NASCAR would try such a thing. However, he hasn’t made any friends there cutting out the ISC tracks.

    Let’s hope he thinks he’s found the place to be as the climate changes..

    Comment by M. Miller — February 8, 2011 @ 4:11 pm | Reply

  2. Disciple, are you hearing rumors to that effect? I hope not.

    Editor’s Note: No rumors at all, but NASCAR is getting close to having to do something dramatic, and it would not surprise me to see them make a run for him at some point down the road.

    Comment by Bob F. — February 8, 2011 @ 5:37 pm | Reply

  3. Why would they want him when both of us are available.

    Comment by rosco — February 9, 2011 @ 12:01 am | Reply

  4. Defender wrote: “eliminate the negative stereotyping inflicted upon it during cart’s extended scorched earth campaign that followed their boycott of Indy.”

    Once again you can’t just let the split go. You start crying like a 6 year old every time an article comes out talking about the split. You claim everyone should move on, but you can’t seem to move on yourself. You want the split told in only your terms, where it appears that your beloved IMS is some kind of innocent victim in all of it. Too bad most didn’t see it that way.

    Editor’s Note: I moved forward in 1996. The remaining few militant cart enthusiasts continue to have translucent skin. Whenever I reference history, it is always from a factual base. What I wrote happened. I stated a fact that the inflicted damage is being fixed.

    Comment by TroyM — February 12, 2011 @ 12:47 pm | Reply

    • You are right, the inflicted damage is being fixed. Randy Bernard is the fix, as is Jeff Belskus. It’s kind of funny hearing you crow about sponsor spending doubling since last year. Kind of shows just how far the sport fell under Tony George’s leadership.

      Editor’s Note: As an actual mature adult fan with the ability to think and accept reality, it is my belief Tony George saved the sport from the exact same self immolation that killed cart. Twice. Considering the economy he has to work with, Randy Bernard has the business positioned perfectly and poised for significant growth. The Indy Car era that contained cart until 1995 is no longer relevant except in history books. You should join us here in 2011, Troy.

      Comment by TroyM — February 12, 2011 @ 8:42 pm | Reply


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