Disciple of INDYCAR Weblog

February 17, 2011

Ready for 100 In Indianapolis?

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 12:48 pm

Whenever anyone enters or exits the main hall at the new Indianapolis International Airport terminal, they are assaulted with a gigantic floor-to-ceiling bright yellow sign that proclaims, in letters larger than life, that Indianapolis is the home of Super Bowl XLVI in 2012. To say that it is impressive is an understatement. It is impossible to miss. That means that every man, woman and child who walks in or out sees it.

One potentially ironic reality is that the 2012 NFL season may not even happen. That is a very real possibility. Pompous, divisive statements by owners such as Jerry Richardson (there is a definite reason the Carolina Panthers are the worst team in the league, and it starts at the top) do not make most optimistic.

In the same city, one local institution generates the economic impact equivalent of three Super Bowls EVERY YEAR. The Indianapolis Motor Speedway is preparing for the 100th anniversary of the very first Indianapolis 500. As usual, any notion that it should be promoted seems lost on those in charge. Perhaps it is because they will already sell out the joint (or come very close again). They will already be on national television and get good ratings.

It seems odd. Wonder how much does it would cost to promote ‘The Most Important Race In History’ using a huge sign at the airport? I am impatient. My first 500 was the 50th anniversary. The 100th deserves a bigger celebration. These days it takes a lot to cut through the clutter.



1 Comment »

  1. It occured to me that the 500–far as I know–has never asked or received subsidies from the state or fed. It seems IMS is pretty much–I’m sure there’s police support and such–self-sustaining. And IMS must create any marketing for their race.

    Well, really, for 100 years the 500 has been the only significant landmark or event in the state. I was born in Indiana, but go anywhere else and invariably someone’s reply (when they ask where I’m from) is “oh, where the race is?” And they know nothing else at all about the state.

    So shouldn’t the state kick in some dough to help promote the biggest (and possibly only) real tourist attraction in the state on their 100th anniversary? Especially in places like airports? (I haven’t been there for a while and maybe they do, I just haven’t heard about it.)

    Comment by redd — February 17, 2011 @ 2:02 pm | Reply

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