Disciple of INDYCAR Weblog

September 23, 2011

New Indy Car ‘Partner’ – Same As The Old?

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 6:00 pm

This weekend on Sunday night, the National Football League spotlight will shine squarely upon Indianapolis when the Colts host the Steelers at Lucas Oil Stadium. Last season the open featured (among others) Peyton Manning throwing a football down the main straightaway at the Indianapolis Motor Speedway. Manning, of course, is out indefinitely and so is that clip.

This weekend, however, Indianapolis is where NBC will be camped out. Wonder whether the clip will return? Wonder whether Indy Car will get any cross-platform love about Kentucky or Vegas during the telecast? Wonder whether any cameras will find their way out to the Indianapolis Motor Speedway for some scene setters after a break? Wonder whether they would mention the new car testing at IMS next week? Most importantly many of us are wondering whether IMS thought to volunteer any of these suggestions to their newest partner in Cable? Wonder whether partnership will mean anything to NBC?

We will soon find out.



  1. I’m guessing whatever they do or don’t do, you will bitch about it.

    Comment by TroyM — September 24, 2011 @ 2:58 am | Reply

  2. Are you kidding?

    Editor’s Note: Are you referring to moi or the recidivist hater above? If it’s me, why would I be kidding? What do see during Indy Car events on Versus? Cross promotion of NBC programming, college football, hockey, golf on the Golf Channel, etc. On NBC, there is abundant cross promotion of many Versus and other Comcast/NBC/Universal channels. What would be more natural or logical during an NBC national football game from Indianapolis than a series whose season is drawing to a close based around the Indianapolis 500? If I am Randy Bernard I insist upon it.

    Comment by The Racing Dentist — September 24, 2011 @ 7:57 am | Reply

  3. It costs networks over 20 billion dollars annually to broadcast the NFL, they don’t give commercials away to anybody but primetime sitcoms and dramas. You need to check into reality dude, indycar is the NBC Sports version of the the Stihl Timber Games or the Scripps National Spelling Bee, in other words, not a prime commodity. American open wheel had it’s chance but they blew it, both sides and now they’re in the crapper. It’ll be a regional sport in a few years and in hindsight, isn’t that what you gomers wanted in the first place?

    Editor’s Note: I’ll simply defer to your greatness, decades of experience in the industry and maturity.

    Comment by LaughingatyourexpensE — September 25, 2011 @ 7:49 am | Reply

  4. So, how’d that go? Did your decades of experience see “nothing” coming down the pike as far as cross promotion went?

    Comment by throw some ds on that b!tch — September 27, 2011 @ 1:35 pm | Reply

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