I have been on record for a long while as supportive of the IndyCar/NBC Sports Network deal as ‘ahead of its time.’ In most ways the potential exists. But once again the brass at IndyCar is allowing the opportunity to be squandered. It is time, right now, to demand a meeting with the folks running the show at NBC Sports Network. Why? While browsing this morning for information about the IndyCar season opener THIS weekend on their website, I found no visible trace of the series anywhere. On the front page you need to scroll all the way to the bottom and the only motor sports story is F-1. When navigating to the ‘Motors’ page, there are eight motorsports stories/links. All are F-1 related. No IndyCar anywhere.
This is simply unacceptable. Will IndyCar simply roll over for them as all previous administrative configurations have done for ESPN, or will they take swift and dramatic action? They need to do the latter because no visibility the week of the season opener cannot ever be allowed.
Even the Boston Consulting Group mentioned this increasing lack of respect and suggested breach of contract. Part of the reason IndyCar is accused of being invisible by its critics is nonsense like this. NBC Sports Network is supposed to be a partner. In this case, as with ESPN, the media partner shuns the brand like a mixed race bastard stepchild at a redneck family reunion. Why? How is the message not being delivered in crystal clear fashion?
For Mark Miles and crew this is a failure waiting to explode. Something needs to be done about this TODAY.