Target has been the most consistent long term sponsor in IndyCar for decades. Ganassi and crew have enjoyed one of the most creatively choreographed packages in the history of the sport. That part is great. Personally, however, I am having a huge problem with some obvious hypocrisy unfolding from within its corporate walls.
Target jumped wholeheartedly into a mob mentality fray that is currently in the process of purging anything Paula Deen into fortune-draining obscurity by refusing to carry anything even remotely connected to her brand. All this because she admitted to uttering the dreaded ‘n’ word once decades ago after she says one of the aggrieved and obviously misunderstood youths of that race placed a loaded gun to her head during a robbery. Her case was not helped recently when she went for a ‘plantation’ theme for a wedding.
Oh, the horror.
Paula Deen obviously fits the stereotype that burdens many otherwise great people from the old South, and may even be worthy of some angst by holier-than-thous who stupidly believe they are entitled to judge others. Fine.
Why, then, does Target still stock and sell ‘music’ by people such as Lil Wayne? Those outraged over what Ms. Deen may have said decades ago should give a listen to the ‘musical’ collection of that youth. Try ‘tha Carter II’ on for size. There are more ‘n’ and ‘mf’ words than you can shake a torch at as well as lots of other themes Target evidently finds palatable to casual American tastes. You know, gang and regular murder and other gunplay, rape, use of intoxicating substances, armed robbery, misogyny, graphic descriptions of lewd sexual activity and ejaculatory functions, and on and on and on.
At best Target not selling Paula Deen-branded items but selling items like the one described above is, at best, hypocritical. At worst it enhances a double standard that obviously exists but is evidently off limits to discuss. Screw that. Target or any other corporate entity ready to selectively crucify others over what is largely circumstantial speculation and conclusion jumping should also be prepared to examine 100% of the issue and not just the one meddlers make important.
I will still enjoy the red IndyCars and special Dario decal jobs, but will hold my nose as they whiz by at the track and hope the corporate shirts at the top of that organization will learn how to purge hypocrisy from their organization as rapidly as they jettisoned Paula Deen.