Time for ‘ol Disciple to weigh in on the shortened season. When Mark Miles announced it last year it made perfect sense. After all it attempted to address one of the primary concerns of fans about events being spread too far apart on the calendar. They even screwed that up by taking June off except the first and last weekends.
Another of the concerns that made sense at the time was not competing with the NFL. These suggestions and others are said to have originated with the Boston Consulting Group. My experience with them is that they offer what they feel are good strategies (for a very high price) and kick start the direction. Usually they are successful and promote those successes. In sectors where their experience is marginal (like auto racing) they often fail. Those failures are not promoted. On one hand it is always practical to get a broad outside evaluation of your business and its potential future from a group with their expertise. Conversely the risk of failure wrought by too radical a group of changes for fans that usually do not embrace rapid change gets higher.
Fast forward to today. Racing fans are simply not ready to give up auto racing before October, and being forced to do so is painful when IndyCar is a primary preference. That is why all other widely recognized series continue to run. Ending IndyCar’s season before NASCAR’s ‘Chase’ even begins now seems foolish given hindsight as 20/20.
- Television network ‘partners’ that are completely ambivalent about the IndyCar product, ignorant about what it is, and who readily drink Kool-Aid expertly provided by NASCAR, F-1, etc. Worse, IndyCar is incapable of providing such Kool-Aid for them to consume.
- That leads to this point, which is that despite employing folks with marketing credentials no actual marketing ever seems to occur on a large scale. At least not the kind of marketing that fills seats up with rear ends and glues eyeballs to screens. The reason is difficult to ascertain, but the speculation of Internet Experts On Everything (EOEs) runs the gamut from internal politics to lack of money to ignorance equal to or greater than the television partners in terms of knowledge of the sport.
With a little creativity races could be scheduled most weekends in October with television slots that would not be head-to-head with football. Therefore IndyCar should, in fact, have a season that does not end toward the end of October.
It also requires more than creative scheduling:
- Education of television partners so that they step beyond the ignorance that makes them ambivalent.
- Meaningful and impactful marketing.
- Something that resembles a professional effort at tracks. The efforts expended at both Pocono and Fontana were utterly disgraceful. Uninspired, unpromoted and insulting. IndyCar MUST do better.