Disciple of INDYCAR Weblog

March 23, 2015

Wow. Another NASCAR Sellout. Meanwhile IndyCar Fan Thumbs Still Twiddle.

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 1:06 pm

GreenWhattChickerThe Disciple smart brother was wondering aloud yesterday during one of the tedious, repetitive ‘greeeenwhattchicker’ attempts at a legitimate finish at the end of the NASCAR race at Fontana about how they stay successful. They managed to sell out a track notorious for fan ambivalence with slower cars and contrived racing (never mind they used to try to sell 200,000 NASCAR tickets every year and now all they can sell is less than 70,000). Again. Contrary to what IndyCar participants might have you believe the last two NASCAR events in particular prove conclusively the oval genre is relatively distant from unpopularity.

We can argue until blue in the face about the merits (or lack thereof) about what makes NASCAR popular. The brother took an alternate approach and asked what would make NASCAR less popular quickly if charged with that task. The short list we formulated makes sense:

1) Reduce fields from 43 to 24 cars.

2) Import drivers with the ability to fund themselves from several foreign countries (Brazil, France, Japan, Colombia, etc.) along with non-domestic sponsors no one has ever heard of and whose products are unavailable here.

3) Reduce the number of American drivers to about 10% of the total.

4) Begin the season on the last weekend in March.

5) End the season on Labor Day weekend.

6) Reduce the number of races to 16-17 annually and actually run TWO races at the same track on one weekend a few times to artificially pad the total.

IndyCar Promotion At Work At Oval Tracks

IndyCar Promotion At Work At Oval Tracks

7) Reduce the amount of ovals to just four tracks then claim repeatedly that ‘ovals are just not popular anymore.’

8) Triple the amount of street races (and some road courses) and in the process create a gypsy carnival atmosphere in which municipalities are fleeced a couple of times before being asked never to return.

9) Eliminate all support races on the same weekend with the exception of the (is it still called the) Nationwide Series or the (whoever the sponsor is this year) trucks.

10) Eliminate all forms of entertainment and/or country music acts that perform at tracks before and during race events.

11) Immediately stop all forms of advertising and promotion except opening gates and hoping people will come, including no more television ads with all your drivers who wear their drivers suits in all commercials, Kid Rock Chevy truck spots, Danica doing whatever it is she does, etc.

12) Cut all fan activity initiatives at tracks and just hand an announcer a microphone to scream ‘…ARE YOU READY…’ Mark Milesright before each race.

13) Instead of pricing and sizing venues to increase interest and demand, just keep raising prices every year on everything. Also create artificial deadlines and penalize potential fans whose specific attendance plans may not be known until shortly before events.

14) Do not say anything critical to or about your broadcast partners when they completely ignore your series and promote every other series instead. If they ignore you just ignore them right back.

15) And finally, spend tens of millions of dollars on business consultants who will concoct such brilliant strategies.

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2 Comments »

  1. Dear Defender;

    I watched the end of yesterday’s NASCAR race at California Speedway and i am amazed at how the NASCAR fan-base puts up with the contrived and bogus nature of ‘phantom’ yellows designed to bunch up the field at the end of the race….Kurt Busch should have won the race going away but the B-S yellow with 20 laps to go and then the final yellow for invisible ‘debris’ which required the green-white-checkered non-sense robbed old’ Kurt a victory and gave the win to Mr. Penske…at the track he built all those years ago for open wheeled competition, to compliment the Michigan track and create a triple crown of ovals that never materialized….I am also amazed at the size of the crowd out there yesterday…did some sponsor give away thousands of tickets or did NASCAR drop the price? The grandstands appeared pretty full as contrasted with the miniscule crowd that Indy Car draws to this facility which leads to the inescapable conclusion that American race fans continue to flock to NASCAR even though the racing is boring and contrived, the technology is stone age and the telecast on Fox is virtually impossible to watch with Daryl Waltrip sreaming boogity, boogity, boogity and commenting on the obvious….that’s said, and apart from your misspelling of Colombia (common mistake for us Americans), you are spot on with respect to everything that ails this dying series…from the no-name foreign ride buyers to the insanely short and sad schedule to the non-existent marketing and promotions….but the brain trust at 16th and Georgetown is just fine with the status quo and has no intention of ending the corporate welfare known as the “Leader’s Circle” payments, allowing the schedule to shrink into five months of dull tracks and too few ovals, waiting around for the nearly broke teams to pay for advertising or even worse depending on track promoters to reach into their pockets to pay to publicize the events, and allowing its TV partners to bury the series behind every other conceivable sport, from women’s college basketball (who watches that stuff?) to English Premier League soccer (really?) and now NASCAR which is fast coming to NBCSP this summer to make Indy Car even more invisible…..don’t be surprised the day we hear that the Hulman-Georges sell IMS to the France family and Indy Car becomes a support series for the Camping World Truck Series on Friday afternoons….

    Comment by Neil Rubin — March 23, 2015 @ 4:51 pm | Reply

  2. (Ten instances of circular, repetitive and/or off topic commentary/trolling relocated to comment section of 12/19/13 blog)

    Comment by Olderfan — March 23, 2015 @ 7:00 pm | Reply


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