Disciple of INDYCAR Weblog

April 1, 2015

New IndyCar Season Underway; So Is The Onslaught of Obsessed Chatterers

Filed under: The Disciple Blogs — Disciple of INDYCAR @ 11:55 pm

The ITEThe legion of squatting Internet Television Executives have gotten neither more enlightened nor less deranged this year despite the long off season. Predictably these Einsteins have pronounced the St. Pete season opener final 12+ number (anything less than a 1) a failure. No rationale. No coherency. No justification. It’s just, well, a failure. LOL. Even funnier are the ITEs who offer their thoughts on what WOULD constitute success; e.g., 1.0 or so on network and .5 or so on cable. Again, no rationale, coherency or justification of any sort of like proclamation. Simply ‘higher is better.’

Those of us who earn livings in the commerce of television advertising spend a lot of time laughing out loud at the childlike blissful ignorance of people who really do believe they are knowledgeable about topics completely out of their scope of thought.

Just once it might be interesting for ITEs to examine ALL sporting events in a given week then tell us how many of them ranked lower (or not at all) than IndyCar in any chosen week. Or how it is possible for some sports entities and/or networks Jackieto be profitable with NO Nielsen ratings. Or how advertising in IndyCar (or any other sport) is proposed, bought and stewarded. Or what numbers are actually used in such commerce. Or what demographic breakouts show. Or how rapidly evolving concepts such as programmatic selling or an expanding range of non-linear options have begun to affect the process. Or how if one of the partners is spending an exponentially higher amount for Formula 1 than it does for IndyCar why the lower ratings F-1 gets would not be equally indicative of failure. It is highly unlikely this small group of pounding typists will yield any such intelligence any time soon.

In the meantime I predict we will see page after page of the willful retardation that makes such special children the object of ridicule by those in the know and the laughter will ensue all season.

If the ITE’s are not enough of an entertaining diversion, the ‘sky is falling’ gaggle of blithering idiots have pronounced this year, surprise, a failure. At the center of their predictable lashing out are aero kits. Personally I enjoyed the event at St. pieces and partsPete. It remains obvious to rationally thinking humans that the event continues to grow. Crowds, sponsorship and community involvement are up and ratings are steady. In defense of the simplistically thinking naysayers IndyCar is very adept at self-infliction of wounds. Introducing over-engineered aero kits on a closed street course is an example.

Despite the obvious the race still managed to entertain. Penske dominated and Ganassi whined. So did Graham, who has become more adept at blaming anyone else than any Andretti who has ever lived. Lots of folks, such as Foyt’s new 41 team with Jack Hawksworth, made lemonade out of their lemons. A review of the DVR playback confirmed the optimism of those who attended.

We are off to a great start. The season needs to be longer however.

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12 Comments »

  1. (A second copy/paste of some obscure web site rant in its entirety relocated to comment section of 12/19/13 blog)

    Comment by Olderfan — April 2, 2015 @ 12:35 am | Reply

  2. “Crowds, sponsorship and community involvement are up”. What is your source for this?
    Editor’s Note: 1) Actual reality. 2) The mayor of St. Pete. 3) Local economists working with the city council and chamber of commerce.

    Comment by Bob Chinn — April 2, 2015 @ 2:47 am | Reply

    • (Six instances of repetitive, circular, obtuse and/or off topic commentary relocated to comment section of 12/19/13 blog)

      Comment by Olderfan — April 2, 2015 @ 1:42 pm | Reply

    • (Two instances of repetitive, circular, obtuse and/or off topic commentary relocated to comment section of 12/19/13 blog)

      Comment by Bob Chinn — April 2, 2015 @ 1:45 pm | Reply

  3. (Repetitive, circular, obtuse and/or off topic 2nd-grade level yammering relocated to comment section of 12/19/13 blog)

    Comment by Ronnie Mund — April 2, 2015 @ 2:04 pm | Reply

  4. Wow, a 0.6 final rating for a network television live broadcast. You’re right, defender, sponsors must be tripping over themselves to get in on that action. If you were actually in the business you claim to be in, you’d understand how poor this is. Since you’re not . . .
    Editor’s Note: Next time you change your name for this comment section here is a suggestion: Philo Farnsworth. He invented television. And since you imply that you know so much about it and yours truly does not perhaps you could go into more detail about your conclusion that a 0.6 final is ‘poor’ to a degree that li’l ‘ol me just can’t understand. Here are some suggested discussion areas:
    -Exactly how many national advertising dollars are sold on the basis of the 12+ number?
    -Please examine ALL sporting events broadcast on television in a given week then tell us how many of them ranked lower (or not at all) than IndyCar in ANY chosen week.
    -How is it possible for some sports entities and/or networks to be profitable with NO Nielsen ratings?
    -How is advertising in IndyCar (and many other sports) proposed, bought and stewarded?
    -What are the actual numbers used in such commerce?
    -What do the demographic breakouts for this race show?
    -How are rapidly evolving concepts such as programmatic selling or an expanding range of non-linear options affecting the transactional ad sales process at the national level?
    -If one of IndyCar’s partners is spending an exponentially higher amount for Formula 1 rights than it does for IndyCar why would the lower ratings of F-1 not be equally indicative of ‘failure?’
    This is your only warning: Stick to answering these questions and discussing the relevant topic like an adult. Do not twist it around again with obfuscation and repetitive meandering. That is unless you are lying when you raise suspicion about my line of work (which has little relevance to any topic). I am curious to hear what a real expert has to say. The floor is yours, but fair warning. Any of your usual nonsense gets relocated. I do not have the time or patience for any more elementary school-level hijinks.

    Comment by Bob Chinn — April 2, 2015 @ 9:43 pm | Reply

    • (Two additional instances of elementary school-level hijinks relocated to comment section of 12/19/13 blog)

      Comment by Bob Chinn — April 3, 2015 @ 2:48 am | Reply

  5. Well, I wouldn’t say we’re off to a GREAT start, Disciple, maybe a good one. Congrats to JPM for a well deserved victory. But there was a lot of sheet metal shed on the streets of St. Pete, and that woman getting hit in the head with a piece of it was a PR setback, I don’t care what IndyCar says. Those cars are so ugly now anyway. Indy cars used to be sleek and aerodynamic with a minimum of bodywork. Now they look clunky, kind of like a spaceship in a 1937 Flash Gordon movie. Sorry, but I think they need to go back to the drawing board..

    Comment by DOUG — April 3, 2015 @ 6:06 pm | Reply

  6. I’m almost afraid to comment here.

    The press release I saw said 891,316 viewers. Sometimes they say viewers and sometime they say households. D, can you explain the difference and how they are calculated.

    And I agree that the focus on ratings can be counterproductive. While 0.6 is not good, it is not a death knell either. There a lot of shows that get less than 1.0 ratings still on the air. DR WHO ( which is a world wide phenomenon and has been on the air for over 50 years ) only gets ratings in the 1 point something range. I don’t think that show will be canceled any time soon.
    Editor’s Note: Never be afraid to comment here. Intelligent, on topic commentary like yours is always welcomed. Simply put one ratings point represents 1% of the total number of households with devices capable of receiving programming (like a television). The total number of households varies slightly from year to year. In other words, the universe changes. In terms of useful data important metrics such as the number of viewers in each household and their demographic makeup are used in the commerce of ad sales. It often surprises people, especially internet chicken little doomsayers, to note that IndyCar ratings are higher than the majority of programming offered on comparable networks. As a matter of fact most sports programming gets 0.0. Everyone wishes IndyCar numbers were higher than they are, and no number will ever be high enough. The magic number to which experts on the Internet seem to aspire is 1. No real rationale as to why. Just 1. That’s OK. In the fragmented media world of today what we see actually exceeds what is considered normal. Money is being made. The primary danger going forward is not ratings per se, it is the length of the season. I am hoping Mark Miles eventually lets go of his Pence-like stubbornness to allow the light of common sense past his thick mane.

    Comment by Chris Lukens — April 3, 2015 @ 6:09 pm | Reply

  7. Meant to ask earlier, Disciple–do you know anything about this new Louisiana circuit? I haven’t been able to find much, or maybe I haven’t been looking in the right places. Appreciate what you can come up with.
    Editor’s Note: Don’t know much about it but hope to find out more once I hit the ground there next Thursday. My understanding is that it’s a club track with higher aspirations (kind of like they said with Barber). The geographic market, IMHO, is a bullseye and this event could become a long term regular. I do know hotel rooms are either unavailable or rates are jacked up and we’re glad we made our reservations when the race was announced. Drivers like it and they say you can see the whole track from the stands. Those of us who are credentialed have parking on the grounds but everyone else must be shuttled in from really remote parking areas so that could be an adventure. I’m hoping for no rain and am looking forward to a party, which is the entire point.

    Comment by DOUG — April 3, 2015 @ 9:55 pm | Reply

    • A party sounds like a sure bet. No rain on a Spring day in Louisiana I’m not sure about. Anyway, enjoy!

      Comment by DOUG — April 5, 2015 @ 12:26 am | Reply

  8. (Diversionary commentary/trolling relocated to comment section of 12/19/13 blog)

    Comment by J.B. — April 5, 2015 @ 8:27 pm | Reply


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